ABOUT KYT
From the beginning
The concept for Know Your Town was established pre-lockdown in 2019. The initial aim was to develop one core app that covered every area within the UK (all major towns and cities).
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The first national app was launched in 2020, however this concept proved difficult to fulfil due to the sheer content requirements and marketing costs that were involved.
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This led to the management team re-thinking the overall strategy which is now aimed at individual town or city apps per area. Here at KYT, we just feel that the individual presence brings a much more local community feel, and allows the Company to expand into new areas at a more realistic pace.
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The first local app was launched in Spennymoor Town, and has now been followed by Durham City, Washington and more recently Guisborough.
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These areas are just the start, and we are now in a position to move into new areas.
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This is helped by the recruitment of 3 new personnel who will oversee their own areas, initially within the North East, followed by expansion into other areas of the UK.
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Our new strategy for taking the Company to the next level has also opened up potential opportunities for franchisees who could invest into an area that is local to them.
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We hope we now have string foundations to move forward.
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Thank you for reading.